Free competitor analysis tools
Nine focused tools that answer one question each, with the method explained. No signup, nothing uploaded. For the complete method, use the workspace or start with the competitor finder.
SWOT Analysis GeneratorType your strengths, weaknesses, opportunities and threats (one per line) and get a clean SWOT matrix plus TOWS strategy prompts that pair each strength and weakness with an opportunity or threat.Competitor Price ComparisonEnter each competitor's price in its own currency and billing period. The calculator converts everything to one currency and one period, then shows the market median, the typical range and whether each business is budget, mid-market or premium.Market Share & HHI CalculatorEnter the size of each business using any consistent measure (revenue, customers, review counts, website visits or outlets). The calculator returns each share, the HHI, the four-firm concentration ratio and what the level usually means for strategy.Porter's Five Forces AnalyzerRate 25 statements about your market from 1 (not true) to 5 (very true). The tool scores each of Porter's five forces, draws a radar and estimates how attractive the market is for profit.Keyword Gap AnalyzerPaste the keywords you rank for and the keywords your competitors rank for. The analyzer shows which searches competitors win and you miss, which you share and which only you own, ranked by an opportunity score.Perceptual Map MakerPlace each brand on two dimensions customers care about, such as price and quality. The map shows clusters, your nearest rival and the largest open space nobody occupies.Review Sentiment AnalyzerPaste a batch of reviews for your business or a competitor. The analyzer scores each review, reports the positive and negative share, groups comments into ten themes and lists the phrases customers repeat.Battlecard GeneratorFill in what you know about one competitor and get a clean battlecard your sales, support or front-desk team can use in live conversations.Feature Comparison MatrixList the features, services or offers customers compare, mark who has each one, and see your weighted coverage against competitors plus the gaps that matter.