Competitor analysis by industry
23 templates with the criteria, weights, features, KPIs and Five Forces defaults that decide who wins in each market. Open any template in the workspace with one click.
Local businesses
Restaurants, cafés & cloud kitchenscafés, quick-service restaurants, fine dining, bakeries, cloud kitchens, juice barsRetail stores & showroomsapparel stores, electronics shops, supermarkets, pharmacies, furniture showrooms, gift shopsSalons, spas & beauty studioshair salons, unisex salons, spas, nail studios, bridal makeup artists, barbershopsGyms, fitness studios & yoga centresgyms, CrossFit boxes, yoga studios, pilates studios, martial arts academies, online fitness coachesClinics, dental & healthcare practicesdental clinics, dermatology clinics, physiotherapy centres, diagnostic labs, eye clinics, veterinary clinicsHotels, resorts & homestaysbusiness hotels, boutique hotels, resorts, homestays, hostels, serviced apartmentsHome services (repairs, cleaning, pest control)plumbers, electricians, cleaning services, pest control, AC repair, painters, moversAutomobile dealers & service centrescar and bike dealerships, used-car dealers, multi-brand service centres, detailing studios, EV showrooms
Online, e-commerce and software
E-commerce & D2C brandsD2C brands, online stores on Shopify or WooCommerce, subscription boxes, niche online retailersMarketplace sellers (Amazon, Flipkart, Etsy)Amazon FBA sellers, Flipkart sellers, Etsy shops, Meesho suppliers, eBay storesSaaS & software productsB2B SaaS, developer tools, vertical software, AI tools, browser extensionsMobile apps & consumer techconsumer apps, games, fintech apps, health and fitness apps, productivity appsFintech & financial servicespayment gateways, lending apps, neobanks, insurance distributors, wealth platforms, accounting fintechCreators, media & newslettersYouTube channels, podcasts, newsletters, blogs, Instagram creators, niche media sites
Services and B2B
Real estate agencies & developersbrokerages, property consultants, developers, co-living operators, property managersCoaching institutes, tutoring & edtechcoaching institutes, tuition centres, test-prep, language schools, online course creators, edtech appsMarketing, design & creative agenciesdigital marketing agencies, SEO agencies, design studios, video production houses, PR firmsIT services & software development firmssoftware development companies, IT consulting, managed services, cloud partners, QA outsourcingConsulting & professional servicesCA and accounting firms, law firms, management consultants, HR consultants, architects, financial advisorsManufacturers, suppliers & B2B distributorscomponent manufacturers, packaging suppliers, industrial distributors, private-label makers, wholesalersLogistics, courier & delivery servicescourier companies, 3PL warehouses, freight forwarders, last-mile delivery, moving companiesTravel agencies & tour operatorstravel agencies, tour operators, trek organisers, visa services, destination management companiesEvent planners & wedding serviceswedding planners, decorators, caterers, photographers, venues, DJs, corporate event companiesAny other businessany business model not listed: nonprofits, franchises, public services, new categories