Competitor finder & analysis · any business · 160+ currencies

Find your competitors and see exactly where you win

Describe your business. FindRivals finds the rivals your customers compare you with, then scores, prices and maps them so you know what to change next.

No signupProjects stay in your browserEvery formula published

Example landscape: specialty coffee, PuneBubble = review count

23industry templates

16workspace analyses

9free tools

160+currencies supported

From “who are they?” to “here is our plan” in four steps

The same method consultants use, organised so any owner can run it in an afternoon and repeat it every month.

Describe your business
What you sell, where, and to whom. Pick one of 23 industry templates or let FindRivals detect it.
Find every competitor
Known brands from the directory, local and niche rivals from AI, and pre-filled searches on maps, marketplaces and ad libraries.
Compare fairly
Score each rival on what customers care about. Prices, features, reviews and market share are normalised automatically.
Act on it
Get an evidence-based SWOT, battlecards and a prioritised 30/60/90-day plan. Save snapshots to track change.

Sixteen analyses in one workspace

Everything a competitor analysis needs, connected: a price you enter shows up in the positioning map, the SWOT, the battlecards and the report.

Competitor finderDirectory of 480+ brands, AI discovery and 30+ pre-filled research links.

Weighted scorecardScore every rival 0-10 on criteria that decide your market, with a ranking and radar.

Positioning mapSee clusters, your closest rival and open space nobody owns.

Feature gap matrixTable stakes you lack, differentiators and white space.

Pricing intelligence160+ currencies, any billing period, price index and a value-adjusted band.

Market share and HHIShare from revenue, reviews, visits or outlets, with concentration.

Review miningSentiment, praise and complaint themes for you and every rival.

Keyword gapSearches competitors win and you miss, ranked by opportunity.

Digital share of voiceTraffic, authority, backlinks, social and reviews in one view.

Porter's Five Forces25 questions, a force radar and market attractiveness.

Auto-SWOT and TOWSEvidence-based SWOT generated from your data, with strategy prompts.

Threat matrixWho can hurt you most: strength, overlap, momentum and reach.

BattlecardsOne-page briefs with objection answers and landmine questions.

ICE action planPrioritised 30/60/90-day actions with owners and status.

Reports and exportsHTML report, Markdown, CSV and full project backup.

SnapshotsSave each review and see exactly what changed.

Open the workspace See how scores are calculated

Built for every kind of business

Each template sets the criteria, weights, features and Five Forces defaults that matter in that market.

Restaurant / cafécafés, quick-service restaurants, fine dining, bakeries, cloud kitchens Retail storeapparel stores, electronics shops, supermarkets, pharmacies Salon / spahair salons, unisex salons, spas, nail studios, bridal makeup artists Gym / fitness studiogyms, CrossFit boxes, yoga studios, pilates studios, martial arts academies Clinic / healthcaredental clinics, dermatology clinics, physiotherapy centres, diagnostic labs Hotel / homestaybusiness hotels, boutique hotels, resorts, homestays, hostels Real estatebrokerages, property consultants, developers, co-living operators Education / coachingcoaching institutes, tuition centres, test-prep, language schools E-commerce / D2CD2C brands, online stores on Shopify or WooCommerce, subscription boxes Marketplace sellerAmazon FBA sellers, Flipkart sellers, Etsy shops, Meesho suppliers SaaS / softwareB2B SaaS, developer tools, vertical software, AI tools Mobile appconsumer apps, games, fintech apps, health and fitness apps

See all 23 industry templates

Free tools for quick answers

No workspace needed. Each tool does one job well and explains its method.

All free tools

The problem FindRivals solves

Most businesses either guess about competitors or pay for tools built for someone else.

Manual research does not add up

Tabs, screenshots and half-finished spreadsheets. Nothing is scored the same way twice, so nothing can be compared next month.

Enterprise tools cost thousands

Competitive-intelligence platforms are typically sold on five-figure annual contracts, and SEO suites see only search.

Local markets are invisible to SEO tools

Clinics, cafés and shops win on maps, reviews, prices and service, which search tools do not measure.

AI answers are not an analysis

A chatbot lists different rivals each time, with no scores, prices or way to track change.

FindRivals gives every business the full method: find, compare, decide, repeat. Read the full problem statement and best use cases.

Guides from the field

Practical methods with worked examples. No filler.

All guides

Questions

Is FindRivals really free?

Yes. During early access every module and tool is free with no signup. Paid plans for agencies and heavy users will come later; the core method stays free.

Can it find competitors for any business?

Yes. Local businesses, online brands, B2B firms and software companies all work. The directory covers well-known brands in 50 categories; the research links and AI finder cover local and niche rivals the directory cannot know.

Where does the data come from?

From you and the public sources you open with our research links: maps, marketplaces, review sites, ad libraries and traffic estimators. FindRivals never invents competitor metrics. Every formula is published on the methodology page.

Is my data private?

Projects are saved in your own browser. Nothing is uploaded unless you use an AI feature or export a file.

Does it work in my currency?

Yes. Prices convert across more than 160 currencies with live exchange rates and any billing period.

Can agencies use it for clients?

Yes. Create a project per client and export HTML or Markdown reports. White-label reports are planned for the Agency plan.

Know where you stand by tonight

Free during early access. No signup, no card.

Start free analysis